Gut health has always been at the heart of Activia Yogurt. But health science can be pretty dull and complex. But with a little rhythm and swagger, DAVID set out to make gut health content little more…digestable with a global platform to teach the world just how amazing the gut can be.

We started with English, Spanish, Portuguese and French. Then briefed local copywriters and rap artists to create their own from scratch in each language. By time I left the project it was still growing across France, Spain, Brazil, Italy, Romania, Lithuania, Finland, Sweden, Turkey, and so on.

Agency: David Miami
CD/AD: Joanna Plautz
CD/Copy: me
CCO: Rafa Donato