Can takeover
A few years ago a recruiter told me, “Your book isn’t American enough.” Never mind the global pitches and international awards I’d recently won, or the value of an American creative with an international POV. I don’t remember who said it, but whoever you are – This Bud’s for you.
We rewrote everything. Name, tagline, and the manifesto at the top became Bud’s Declaration of Freedom. Between Memorial Day and the 4th of July every case sold supports Folds of Honor scholarships for the spouses and kids of America’s fallen and disabled service members. I worked on the concept at David Miami, then Vayner handled production.
Manifesto: Here’s to the freedom that unites all Americans. It is the foundation that our country’s strength is built upon. To commemorate this, we have replaced our iconic Budweiser name with Freedom so we can all toast to the value we hold so dear. This Bud’s for freedom. This Bud’s for you.
Featured on ABC, Fox, various food and beverage sites, the usual advertising press, and my parents fridge.
