TV Series celeberating Latine beauty entrepreneurs
with Sephora & Peacock
2024 Platinum Muse
2024 Webby Honoree
2024 Tribeca X Nominated for Best Brand Content Series
Ventureland brought me on board to write
the pilot VO, set the tone for the series, tease the next episode, sprinkle some poetry, and highlight the thematic hooks – because these stories matter. There’re personal and cultural icebergs here that run deeper than superficial beauty chatter. These women are shaking up a entrenched industry overdue for change. Loved working on this. What. A. Treat.
In episode 1
Emmy winning host, Adrienne Bailon-Houghton takes us back to her roots in New York City to start a deep dive into Latine beauty. We meet up with beauty brand founders to chat self-care, family, community, and the rituals we pass down through generations, and find out how our Latine founders are making waves in the beauty industry today.
Stream E1on Peacock or TribecaX has it here.
Produced in collaboration with Sephora, NBCUniversal, Ventureland, Digitas, and VOX. Directed by the brilliant Gabriela Ortega. And the results were beautiful.
+13% Lift in Brand Trust
11% increase in recommendation intent in Latine audiences
44M Paid Media Impressions
800K+ Hours Watched as the 2nd most watched Original Brand Series on Peacock